Ebook Free Economics of Strategy, by David Besanko, David Dranove, Mark Shanley, Mark Schaefer
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Economics of Strategy, by David Besanko, David Dranove, Mark Shanley, Mark Schaefer
Ebook Free Economics of Strategy, by David Besanko, David Dranove, Mark Shanley, Mark Schaefer
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In today's global recession, strong management of firms and organizations are of the utmost importance. Best-selling Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Bringing economic theory and strategic analysis to life in an engaging and uniquely modern way, Besanko et al. have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature.
The newly revised 5th edition offers more real-world applications to make materials studied in undergraduate Managerial Economics, Business Strategy, and Industrial Organization courses relevant. Armed with general principles, today's students—tomorrow's future managers—will be prepared to adjust their firms' business strategies to the demands of the ever-changing environment.
- Sales Rank: #276435 in Books
- Brand: Brand: Wiley
- Published on: 2009-09-23
- Original language: English
- Number of items: 1
- Dimensions: 9.96" h x 1.06" w x 8.29" l, 2.54 pounds
- Binding: Hardcover
- 624 pages
- Used Book in Good Condition
Review
“…the book seeks to supply an economic lens for viewing the broad sweep of the strategic activities of the firm.” (Times Higher Education Supplement, Thursday 28th February 2008)
From the Publisher
Designed to engage and challenge students, this comprehensive book applies modern economic principles to study a firm's strategic position. The first section focuses on a company's boundaries, economics, transactions costs, economies of scale and scope and diversification. The second part deals with industrial organization economics such as market structure and dynamic price competition and concludes with four detailed industry analyses. The third segment covers strategic positioning and dynamics. The final section offers topics associated with internal organization. Contains hundreds of examples to illustrate how the economic principles of strategy apply to the actual business world.
From the Back Cover
Follow the fundamentals of strategy.
Sound strategic management is dependent on a set of business principles that apply to all sectors of the economy. Besanko, Dranove, Shanley, and Schaeffer’s highly acclaimed Economics of Strategy, now in its Fifth Edition, gives you grounding in those fundamental strategic concepts that will serve you throughout your career, in any economic circumstance.
This book focuses on the economic principles that form the building blocks of strategy and details the tools you’ll need to perform comprehensive analysis of a firm’s economic strategy. This Fifth Edition features new and expanded discussion of topics, such as:
- �Demand, costs, pricing, and game theory
- Economies of scale, a concept fundamental to competition, entry, positioning and sustainability
- The interface between the theory of the firm, organization design, and business strategy
- Incentives—vital for understanding integration and organization structure
- The boundaries of the firm
- Positioning and sustaining advantage
- Competition
New examples, drawn from real-world cases from the eighteenth century to present day, use the lens of business history to illustrate how these principles play out in the actual corporate arena.
Most helpful customer reviews
16 of 17 people found the following review helpful.
A good update but not 100% correct
By L. Skoufa
I teach strategic management to undergraduates at an Australian university and have used the 2nd and 3rd editions of this book in the past three years to supplement the theory from our prescribed texts. It is heavy going in some places for the students but I like the book's rigour. The only criticism I have is that the 4th edition I just received has some minor errors. For example, pages 20-21 in the "Economic Profit versus Acccounting Profit" section has errors in the figures quoted for economic profit for McDonalds and Starbucks. I think this has occured because the 3rd edition figures have been carried over to the 4th edition without a proper proof-reading. Another minor mistake is that Table 10.2 (page 329) should read "Five-Forces Analysis of the Commercial Aciation Industry" and not "Five-Forces Analysis of the Chicago Hospital Market". Sorry to be pedantic but I guess these things can detract from the perceived quality of an otherwise top-quality text. Please note I will be buying your next edition in a couple of years. Cheers from "DownUnder Australia!"
10 of 11 people found the following review helpful.
Excellent Coverage but...
By A Customer
Filled with the most current information and packed full of the latest theories, this book delivers on it's promise to deliver an analytical base for economic strategy.
But some sections contain high fog counts and complicated discussions to describe relatively simple concepts.
Some of the examples offered as proof of theory seem forced. Instead of proving the theory, they show that other (undiscussed) strategic influences are at work. While expanded awareness is definitely a good thing, such examples tend to undermine the theories they purport to prove.
14 of 17 people found the following review helpful.
Clearing the fog in tackling corporate strategy
By Govindan Nair
For those who have become disenchanted with the faddish rhetoric of corporate strategy, and seek more rigorous analytical grounding than offered in most "inspirational" business books, this text by three faculty members of Northwestern University and of Purdue University is refreshing.
The text recapitulates the key tools of micreconomic theory in a masterful introductory chapter which covers cost theory and game theory. The rest of the book is structured around the four classes of issues which the authors see as the essence of strategic analysis: firm boundaries, market and competitive analysis, position and dynamics, and internal organization.
The text is full of excellent examples and mini case studies from a wide range of industries.
I have not found it easy to find many other texts which achieve this balance of analytical rigor and practical business-oriented empirical focus.
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