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Five years ago in The Vanishing Newspaper, Philip Meyer offered the newspaper industry a business model for preserving and stabilizing the social responsibility functions of the press in a way that could outlast technology-driven changes in media forms. Now he has updated this groundbreaking volume, taking current declines in circulation and the number of dailies into consideration and offering a greater variety of ways to save journalism.Meyer’s “influence model” is based on the premise that a newspaper’s main product is not news or information, but influence: societal influence, which is not for sale, and commercial influence, which is. The model is supported by an abundance of empirical evidence, including statistical assessments of the quality and influence of the journalist’s product, as well as its effects on business success.Meyer now applies this empirical evidence to recent developments, such as the impact of Craigslist and current trends in information technologies. New charts show how a surge in newsroom employment propped up readership in the 1980s, and data on the effects of newsroom desegregation are now included. Meyer’s most controversial suggestion, making certification available for reporters and editors, has been gaining ground. This new edition discusses several examples of certificate programs that are emerging in organizations both old and new.Understanding the relationship between quality and profit probably will not save traditional newspapers, but Meyer argues that such knowledge can guide new media enterprises. He believes that we have the tools to sustain high-quality journalism and preserve its unique social functions, though in a transformed way.

• Sales Rank: #698705 in Books
• Brand: Brand: University of Missouri
• Published on: 2009-09-01
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x .70" w x 6.13" l, .93 pounds
• Binding: Paperback
• 264 pages

Features

• Used Book in Good Condition

Review

“Philip Meyer has set out to prove a point: that there is a strong correlation between newspaper quality and newspaper profits. Throughout, he presents powerful evidence that good journalism is an important shareholder value that can serve more traditional shareholder interests in quarterly earnings and rising stock prices.”—Robert Giles

“Philip Meyer is highly qualified, and he has made an important effort to analyze editorial quality and profitability that deserves to be aired, debated, and built upon.”—Gilbert Cranberg

Praise for the first edition, a Choice Outstanding Academic Title:

“Resplendent with vivid examples and analogies that illustrate its concepts and conclusions, this book poses practical suggestions for reviving U.S. journalism.”—Choice

About the Author
Philip Meyer is Professor Emeritus of Journalism at the University of North Carolina at Chapel Hill. He is the author or editor of a number of books, including Assessing Public Journalism and Letters from the Editor: Lessons on Journalism and Life by William F. Woo (both available from the University of Missouri Press).

Most helpful customer reviews

1 of 1 people found the following review helpful.
Famed newspaper death prediction was anything but
By JET
No history of newspapering in the post World War II era would be complete without reference to this all-encompassing work by Meyer.
He brings to the page not only a significant back-story in newspaper journalism as he experienced it in the US as newspapers began to decline, but also his considerable experience as an academic and teacher.
His many student-centred research projects into all aspects of the newspaper business enable him to write with authority about the trends.
He is perhaps best-known for his prediction that the last newspaper will be printed in 2044, but in this book - now in its second version - he is at pains to say that was not a prediction at all.
As he says, he merely "straight-lined" a couple of trend graphs and noted where they intersected with rock bottom. As he says, nature throws us curves and something is likely to intercede well before that fateful year.
This book is an essential tool for anyone trying to make sense of what's happening to what was once a seemingly impregnable industry.

1 of 1 people found the following review helpful.
Just what I needed
By Repps Hudson
I have used the first edition of Philip Meyer's book, so I ordered the second edition for my class on Global Media. The students liked it and yet they thought it was rather dry because Meyer tries to quantify much of what has happened in newspapers in the last 20 years or so.
But that was what I wanted, so the book works just fine as far as I can concerned. Meyer put a lot of work into writing and updating this book and lays down an academic basis for understanding the profound changes under way in newspapers. Some are surviving and really changing with the times.

6 of 9 people found the following review helpful.
Right book at the right time
By Dane S. Claussen
This book is a unique and excellent work attempting to statistically discover relationships between newspaper characteristics, newspaper circulations (and changes thereto), and communities. The newspaper industry was behind other U.S. companies that directly serve consumers for decades in conducting rigorous research. Now, with scholars like Phil Meyer and organizations such as the Newspaper Management Center at Northwestern U., the newspaper industry might finally find out what it needs to know to survive--as long as it is not already too late.

As for the other reviewer's charge that Phil wants papers to become more liberal, the reviewer has had to stretch to find what he found and then takes it out of context. The entire claim that newspapers are liberally biased is nonsense; in 23 out of 25 presidential elections in the 20th century, the majority of U.S. newspapers endorsed the Republican candidate for president. That is a fact. Check it yourself. Daily news coverage is heavily biased toward the status quo, whatever it might be, as reporters interview governors, senators, CEOs, etc.; they rarely interview union presidents and almost never interview true leftists, while constantly interviewing extreme right-wingers. The "liberal bias" charge is manufactured by the right-wing to try to make much of U.S. news media--which overwhelmingly is conventional, traditional, slowly changing--as reactionary and regressive as those making the charge.

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