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An unforgettable French masterpiece in the spirit of The Catcher in the Rye-in a dazzling new translation

When Meaulnes first arrives in Sologne, everyone is captivated by his good looks, daring, and charisma. But when he attends a strange party at a mysterious house with a beautiful girl hidden inside, he is changed forever. Published here in the first new English translation since 1959, this evocative novel has at its center both a Peter Pan in provincial France-a kid who refuses to grow up-and a Parsifal, pursuing his love to the ends of the earth. Poised between youthful admiration and adult resignation, Alain- Fournier's narrator compellingly carries the reader through this indelible portrait of desperate friendship and vanished adolescence.

For more than seventy years, Penguin has been the leading publisher of classic literature in the English-speaking world. With more than 1,700 titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.

• Sales Rank: #348426 in Books
• Brand: Alain-Fournier/ Buss, Robin (TRN)/ Gopnik, Adam (INT)
• Published on: 2007-12-18
• Released on: 2007-12-18
• Original language: French
• Number of items: 1
• Dimensions: 7.76" h x .59" w x 5.03" l, .42 pounds
• Binding: Paperback
• 256 pages

Review
"I read it for the first time when I was seventeen and loved every page. I find its depiction of a golden time and place just as poignant now as I did then."
-Nick Hornby

About the Author
Robin Buss is a writer and translator who works for theIndependent on Sunday and as television critic for The Times Educational Supplement. He studied at the University of Paris, where he took a degree and a doctorate in French literature. He is part-author of the article 'French Literature' in Encyclopaedia Britannica and has published critical studies of works by Vigny and Cocteau, and three books on European cinema, The French Through Their Films (1988), Italian Films (1989) and French Film Noir (1994). He has also translated a number of volumes for Penguin Classics.

Excerpt. � Reprinted by permission. All rights reserved.
Chapter one: THE BOARDER

He came to our place one Sunday in November 189–.

�I still say 'our place', even though the house no longer belongs to us. It will soon be fifteen years since we left the neighbourhood, and we shall certainly never go back.

�We lived on the premises of Sainte-Agathe upper school. My father (like the other pupils, I called him 'Monsieur Seurel') was in charge of both the upper school, where they studied for the teaching certificate, and the middle school. My mother took the junior class.1

�A long red house, with five glazed doors shrouded in Virginia creeper, at the far end of the little town; a huge courtyard with shelters and washing places which opened at the front towards the village through a large gateway; on the north side, the road beyond a little barred gate leading to the railway station, three kilometres away; to the south and at the back, fields, gardens and meadows, with the outskirts of town beyond them ... There you have a sketch plan of the dwelling in which the most poignant and anguished days of my life were spent, the dwelling where our adventures ebbed and flowed, breaking like waves on a solitary rock...

�The transfer lottery – a decision by a school inspector or a departmental pr�fet2 – had brought us there. One day, towards the end of the holidays, long ago, a peasant's cart, going on ahead of our goods and chattels, set my mother and me down in front of the little rusty gate. Some kids who had been stealing peaches from the garden fled silently through gaps in the hedge. My mother, whom we called 'Millie', and who was the most methodical housewife that I have ever known, went directly into the rooms full of dusty straw and immediately announced in despair – as she did at every move we made – that our furniture would never fit into such a badly designed house. She came out to confide her troubles in me and, as she spoke, gently wiped my little face, blackened by the journey. Then she went back to make an inventory of all the doorways and windows that would have to be replaced if the quarters were to be made habitable ... And I, meanwhile, under a large straw hat with ribbons on it, stayed back on the gravel of this unfamiliar courtyard, waiting, ferreting around in a tentative way by the well and under the shed.

�At least, this is how I imagine our arrival today; because whenever I try to recapture the distant memory of that first evening, waiting in our courtyard at Sainte-Agathe, what I remember are, in fact, other times of waiting, and I see myself with both hands resting on the bars of the gate, anxiously looking out for someone coming down the main street. And if I try to visualize the first night that I had to spend in my garret, between the first-floor storerooms, what I recall are actually other nights: I am no longer alone in the room; a great, restless, friendly shadow wanders back and forth along the wall. This whole, peaceful landscape – the school, Old Martin's field with its three walnut trees and the garden, filled every day from four o'clock onwards by visiting women – is forever enlivened and transformed in my memory by the presence of the person who caused such an upheaval in our adolescent years and who, even after he had gone, did not leave us in peace.

�Yet we had already been there for ten years when Meaulnes came.

�I was fifteen. It was a cold Sunday in November, the first day of autumn, suggesting the winter to come. All day, Millie had been waiting for a carriage from the station that was to bring her a hat for the cold weather. In the morning, she missed Mass, and I, sitting in the choir with the other children, had looked anxiously towards the bell tower, right up to the sermon, expecting to see her come in with her new hat.

�In the afternoon, I had to go to Vespers by myself.

�'In any case,' she said, to cheer me up, brushing my child's outfit with her hand, 'even if the hat had arrived. I would certainly have had to devote Sunday to adjusting it.'

�In winter, that was how we often spent our Sundays. In the morning, my father would set off for some distant pond shrouded in mist, to fish for pike from a boat, and my mother, retiring until nightfall to her dark bedroom, would darn her simple clothes. She shut herself up in that way because she was afraid that someone or other, one of her friends as poor as she was, and as proud, might catch her at it. So, after Vespers, I would wait in the cold dining room, reading, until she opened the door to show me how the clothes looked on her.

�That particular Sunday, an event in front of the church kept me outside after the service. The children had gathered to watch a christening in the porch. On the town square, several men, dressed in their firemen's jackets, had formed columns and were stamping their feet in the cold as they listened to Boujardon, the fire chief, getting entangled in the complexities of drill...

�The baptismal bell stopped suddenly like a peal of festive bells that had mistaken the time and place. Boujardon and his men, their weapons slung across their backs, were jogging away with the fire-engine, and I saw them vanish round the corner followed by four silent boys whose thick soles crushed the twigs on the frosty road down which I did not dare follow them.

�The only life left in the village was in the Caf� Daniel, where you could hear the customers' muffled voices rise and fall. As for me, hugging the wall of the great courtyard that separated our house from the village, I came to the little iron gateway, a little anxious at arriving late.
�It was half open and I saw at once that something unusual was afoot.

�At the dining-room door – the nearest of the five glazed doors opening on to the courtyard – a woman with grey hair was leaning forward and trying to peer through the curtains. She was small, and wearing an old-fashioned black-velvet bonnet. She had a sharp, thin face, now looking worn with anxiety. I am not sure what premonition made me stop on the first step in front of the gate when I saw her.

�'Where has he gone? Oh, my God!' she was muttering. 'He was with me just now. He has already been all round the house. Perhaps he has run away.'

�And between each sentence she tapped three times on the window, so lightly that you could hardly hear it.

�No one came to open to the unknown visitor. No doubt, Millie had got her hat from the station and was shut in the red room, oblivious to everything, in front of a bed strewn with old ribbons and flattened feathers, sewing, unsewing and remaking her poor hat ... And, sure enough, when I did come into the dining room with the visitor right behind me, my mother appeared, both hands holding lengths of brass wire, with ribbons and feathers on her head, not yet quite assembled. She smiled, her blue eyes tired from working at close of day, and told me:

�'Look! I was waiting to show you...'

�Then, seeing the woman sitting in the large armchair at the back of the room, she stopped in embarrassment and quickly took off her hat which, for the remainder of what followed, she held pressed to her bosom, like a nest turned over in the crook of her right arm.

�The woman in the bonnet, who was hugging an umbrella and a leather handbag between her knees, began to explain, gently nodding and making a polite clicking sound with her tongue. She had fully regained her composure and even, when she started to talk about her son, acquired a superior, mysterious air that intrigued us.

�They had come together by car from La Fert�-d'Angillon, which was fourteen kilometres from Sainte-Agathe. A widow – and, as she gave us to understand, very rich – she had lost the younger of her two children, Antoine, who had died one day on coming home from school, after bathing with his brother in an unhealthy pond. She had decided to give us the elder boy, Augustin, as a boarder in the upper school.

�At once, she began to sing the praises of this new boy she was bringing us. I no longer recognized the grey-haired woman I had seen bending over by the door a minute earlier, with the imploring, fraught look of a mother hen which has lost the wild one of her brood.

�The admiring account that she gave us of her son was quite surprising: he loved to please her and would sometimes walk for miles along the banks of the river, barefoot, to find moorhens' and wild ducks' eggs for her hidden among the reeds ... He also set snares for birds and a few nights ago had found a pheasant in the woods, caught by the neck.

�I gave Millie a look of astonishment: I would hardly dare go home if I had a tear in my smock.

�But my mother was not listening. In fact, she motioned to the lady to keep quiet and, carefully putting her 'nest' down on the table, got up silently as though trying to surprise someone.

�Above our heads, in a storeroom piled high with the scorched fireworks from the last Fourteenth of July,3 a stranger was walking backwards and forwards, with a confident step, shaking the ceiling and then moving on through the vast, murky lofts on the floor above, the sound finally fading as he reached the disused assistant teachers' rooms where we kept drying lime leaves and ripening apples.

�'I heard that noise just now in the downstairs rooms,' said Millie, in a low voice. 'I though it was you, Fran�ois – that you'd come home.'

�No one spoke. All three of us were standing, with hearts beating, when the door from the loft leading to the kitchen staircase opened and someone came down the stairs, walked across the kitchen and stood in the dark doorway of the dining room.

�'Is that you, Augustin?' the lady asked.

�He was a tall boy of around seventeen. All I could see of him at first, in the evening light, were the peasant's felt hat pushed back on his head and the black smock with a belt around it, like schoolboys wear. I could also see that he was smiling...

�He noticed me and, before anyone could ask him anything, said:

�'Are you coming into the yard?'

�I hesitated for a moment. Then, as Millie didn't stop me, I took my cap and went over to him. We left through the kitchen door and crossed over to the shelter, which was already in darkness. As we went along, in the last of the daylight. I examined his angular features, his straight nose and the down on his upper lip.

�'Look,' he said. 'I found this in your attic. Have you never looked there?'

�He had a little wheel of blackened wood in his hand, with a chain of tattered rockets running round it: it must have been the Catherine wheel from the Fourteenth of July fireworks.

�'Two of them haven't gone off, so we can still light them,' he said calmly, like someone who expected something better to turn up later.

�He threw his hat down, and I saw that he had a peasant's close-cropped hair. He showed me the two rockets with their bits of paper fuse that had been cut, blackened, then abandoned by the flames. He planted the stick of the firework in the sand and – to my great astonishment, because we were strictly forbidden such things – took a box of matches out of his pocket. Cautiously bending down, he lit the touchpaper. Then, taking my hand, he pulled me sharply back.

�A moment later, my mother came out on the doorstep with Meaulnes' mother, after discussing and settling his boarding fee and saw, under the shelter, two sprays of red and white stars bursting – and for a second she could see me, standing in the magical light, holding the hand of the tall, newly arrived boy and not flinching...

�Once again, she did not dare say anything.

�That evening, there was a silent companion to dinner round the family table, who ate, head bowed, untroubled by the looks that the three of us turned on him.

�

Most helpful customer reviews

57 of 60 people found the following review helpful.
The Lost Classic
By Z. E. Lowell
John Fowles once wrote that this novel (Also known as Le Grand Meaulnes and The Wanderer) "belongs to, and is the finest example of, a category of fiction that has no name, but exists." You could, as some do, describe this as a novel about youth and growing up, yet I think this might be a bit misleading. It's also a touching love story, a tale of friendship, and a tragedy about the pursuit of lost dreams.

The story begins to unfold as Meaulnes, a popular newcomer at a small village boarding school, sets of on an impulsive errand which he hopes will secure his reputation among his peers. Like most journeys (both literary and real) which have life-changing results, Meaulnes has no idea what he is getting himself in for. Losing his way in the French countryside, Meaulnes by chance happens upon a lavishly surreal wedding party where he briefly mets a beautiful young woman with whom he falls madly in love. After the party suddenly and tragically breaks up, Meaulnes again loses his way, finding himself back at school with no idea how to get back to "the lost estate" and his love. Meaulnes' obsession with finding this young woman and the happiness he knew only briefly compose the heart of this novel. I won't give too much away, but Meaulnes' quest is complicated by friendship and honor, with heart-breaking results.

This is a very moving story, and one which certainly everyone can identify with. Reading this book is like experiencing a bittersweet, haunting dream of childhood innocence. How sad that this was the only novel Alain-Fournier ever wrote; he was killed in World War I. I have to thank Penguin Classics for reissuing this beautiful classic, which has remained largely unknown in the English speaking world for far too long.

34 of 37 people found the following review helpful.
Haunted with Longing
By Flippy
You can read Proust's "Swan's Way" or Tolstoy's "Childhood, Boyhood, Youth" to get a sense of the wonder of childhood, its illusions, dreams and longings. But if you want a bit of mystery, a bit of the dreamlike with your longing for childhood, this is the book.

I discovered this book by accident. I was in the French section of my university library, restlessly searching for something to read, something with life to it. I found an earlier Penguin translation by Frank Davidson. It was like discovering an unknown treasure buried amongst the known classics.

The first part of this book deals with the discovery of the "Estate", the second part takes on Meaulnes search for his dream girl. It is a small piece but haunting. There are passages you want to return to again and again. This is the book for anyone who wants to reclaim some memory of innocence and simplicity in their lives. It is a golden world, a time before World War I (Alain-Fournier, the author was sadly killed in action on the Meuse in 1914), right after the fin-de-siecle.

The book has a beautiful, albeit melancholic tone to it. I won't say more but that it reminds me of the feeling you get when you listen to Debussy piano pieces. If you want something less heavier than Proust and Joyce, something with depth but also wondrous, pick this beautiful work up. This is a rainy, Sunday afternoon read.

22 of 23 people found the following review helpful.
A French "Catcher in the Rye"...
By John P. Jones III
For a certain generation of Americans, J. D Salinger's "The Catcher in the Rye" was the quintessential youthful "coming of age" novel. For the French, perhaps of a slightly earlier generation, this novel is. Other reviewers came by this book via John Fowles. I did via Simone de Beauvoir, specifically in the first volume of her autobiography, "Memoirs of a Dutiful Daughter," where it is repeatedly referenced. Of one of her first boy friends she says that "the novel that Jacques loved above all others... Le Grand Meaulnes." Concerning another friend, Zaza, de Beauvoir says: "... she had read Le Grand Meaulnes three times over: she had never been moved so much by any other novel."

This is the only novel of Alain-Fournier, who was killed in action in September, 1914, so early in the war that it pre-dated the trench system, which is the enduring image of the First World War. His novel is set in the fin-de-siecle countryside, in a region fittingly called today "Centre", yes, the very heartland of France, near George Sand's "The Berry." The novel is told through the eyes of the youthful Francois Seurel. The person who is called "Le Grand Meaulnes" arrives at Francois's father's small schoolhouse to become a boarder. Meaulnes is slightly older, tall, and has had a couple experiences in the world, earning him the "Grand" moniker, and he serves as a "mentor" to others, particularly Francois. He is the "leader of the pack." A central scene involves a grand "fete," a party at a mysterious chateau. Much of the novel involves efforts by Meaulnes, and others, to find, and return to this idyllic setting, hence the theme of a sense of youthful innocence and loss. There are adults in the novel, but mainly they serve only as a backdrop for the youthful action. Alain-Fournier's style resembles an impressionistic painting, like the one of Sisley which adorns a cover to one of the editions--it is always a bit out of focus, teasing the reader with light and shadows of the events described. The central themes involve first loves, youthful commitments, and betrayals, and the sorrow, disappointments and losses that are inevitable as one attains adulthood.

I tried hard to make allowances for over a hundred years of difference with the present, and even a different culture and standards, but I could only give the novel a 4-star rating despite its "classic" status, and even though it is an essential read for anyone wanting to understand the French culture. Youthful infatuations, well, yes, I've had a few, but this novel carried them to an unrealistic third power. In addition, there are too many coincidences and unlikely chance encounters. Finally, without truly issuing a "spoiler," the actions of Meaulnes towards the end of the novel seem to overcome any plausible or even implausible motivation, and seem difficult for any French youth to admire and emulate.

John Ardagh has written an excellent book, with numerous pictures of the settings, entitled "Writer's France," which is also available through Amazon. Ardagh investigated the settings of Alain-Fournier's youth, including his birthplace at La Chapelle-d'Angillon, on the "edge of the melancholy forest and lagoons of the Sologne" as well as the school scenes set in Epineuil, near Sand's Nohant. Ardagh says that Alain-Fournier used parts of each area as background for his novel. Also included in this book are pictures of a couple chateaux that were used as models for the one in the book and there is even a picture of the modest schoolhouse, still extant, even with the ivy.

Finally, what of the actual fate of Alain-Fournier? Yes, he was killed in action in September, 1914, but what were the circumstances? Such is the fame of the author in French society that Alain Denizot undertook an extensive examination of these events -- and it was from the era of not only trench-less warfare, but when French soldiers would wear red pants into battle. He published his findings in "L'Enigme Alain-Fournier" which at present is only available through Amazon.fr. In the next to last paragraph of the book he said: "Presently with the handshake of Mitterrand and Kohl at Douaumont, the reconciliation is incompatible with the episode in the woods of St. Remy." Basically Denizot was saying that in the era of French-German reconciliation, you don't want to know, and for those who have idolized this novel, and the author, the same is also almost certainly true.

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• Sales Rank: #7794850 in Books
• Published on: 2011-09-26
• Original language: English
• Number of items: 1
• Dimensions: 9.02" h x .56" w x 5.98" l, .92 pounds
• Binding: Hardcover
• 176 pages

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0 of 0 people found the following review helpful.
great book
By seahawk nation
Bought this book last night from the author, great book could'nt put it down. i must say it is so crazy to get a view of world war 2 from the eyes of a child and all the crazy and evil stuff hitler did to his own PEOPLE. im giving this book 5 stars and I would recomend this book to any one for anyone who likes history!

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Our democracy today is fraught with political campaigns, lobbyists, liberal media, and Fox News commentators, all using language to influence the way we think and reason about public issues. Even so, many of us believe that propaganda and manipulation aren't problems for us--not in the way they were for the totalitarian societies of the mid-twentieth century. In How Propaganda Works, Jason Stanley demonstrates that more attention needs to be paid. He examines how propaganda operates subtly, how it undermines democracy--particularly the ideals of democratic deliberation and equality--and how it has damaged democracies of the past.

Focusing on the shortcomings of liberal democratic states, Stanley provides a historically grounded introduction to democratic political theory as a window into the misuse of democratic vocabulary for propaganda's selfish purposes. He lays out historical examples, such as the restructuring of the US public school system at the turn of the twentieth century, to explore how the language of democracy is sometimes used to mask an undemocratic reality. Drawing from a range of sources, including feminist theory, critical race theory, epistemology, formal semantics, educational theory, and social and cognitive psychology, he explains how the manipulative and hypocritical declaration of flawed beliefs and ideologies arises from and perpetuates inequalities in society, such as the racial injustices that commonly occur in the United States.

How Propaganda Works shows that an understanding of propaganda and its mechanisms is essential for the preservation and protection of liberal democracies everywhere.

• Sales Rank: #21986 in Books
• Published on: 2016-12-06
• Original language: English
• Dimensions: 9.00" h x 5.75" w x 1.00" l, .0 pounds
• Binding: Paperback
• 376 pages

Review
Winner of the 2016 PROSE Award in Philosophy, Association of American Publishers

"Provides valuable insights into an important and timely subject."--Michiko Kakutani, New York Times Book Review

"[T]he book crackles with brilliant insights and erudition, while also managing to explain the arcane preoccupations of analytic philosophy in a way that's accessible to a wider audience."-Bookforum

"How Propaganda Works deserves huge praise and should be read by anyone who cares about politics and language. Its trove of tools and insights is impossible to completely summarise here."--The National

"As with other books that expose hidden patterns in American political life from a great height (those that come to mind are Edward S. Herman and Noam Chomsky's Manufacturing Consent and Michelle Alexander's The New Jim Crow), the lofty perspective of How Propaganda Works challenges researchers to fill in gaps with more detailed, particular explanations of how and why."--Stephen Siff, Journalism & Mass Communications Quarterly

"Rich and thoughtful. . . . The best way to fight propaganda is to become savvier about how it manipulates, how it actually works, as Stanley does in his work."--Desmog Canada

"Brilliant and incisive."--Survival: Global Politics and Strategy

"[A] timely and important work that contributes a good deal of theoretical understanding to a crucial yet relatively neglected topic of inquiry."--Spinwatch

"A book uniquely suited to its time. . . . An example of political philosophy at its finest."--Voegelinview

"Stanley tracks propaganda's history across continents and through decades, illuminating its power to make people vote against their own best interests. And what he has found is [that] the words being used may be as important as the politics behind them."--Nick Osbourne, Boston Globe

"Citing examples ranging from historical racism in America to Citizens United, Stanley's critique of propaganda and ideology will only prove more influential as public and political opinion is further polarized. . . . [A] useful examination of propaganda's pervasiveness."--Kirkus Reviews

"Stanley has produced a highly stimulating book that brings the issue of propaganda to the attention of political philosophers and draws on an impressive range of philosophical and social scientific sources to illustrate his analysis and provide support for his claims. It is bound to be widely discussed and debated."--Jonathan Wolff, Analysis

"A searching, eclectic, lively and personal book."--Matthew Festenstein, Political Theory

From the Back Cover

"Jason Stanley's How Propaganda Works is a novel and significant contribution that should revitalize political philosophy."--Noam Chomsky

"Filled with compelling examples, this book examines what propaganda is and what threat bad propaganda poses for democracy. The case it makes--which is conceptual, normative, historical, and empirical--is persuasive and provocative. Stanley is tackling an important topic that many philosophers ignore but shouldn't."--Tommie Shelby, author of We Who Are Dark

"This ambitious book brings Stanley's insights from epistemology and philosophy of language to bear on the self-masking role of propaganda in democracy. Generous use of concrete political applications enliven the book's arguments and drive home the topic's normative importance."--Rae Langton, University of Cambridge

About the Author
Jason Stanley is the Jacob Urowsky Professor of Philosophy at Yale University. He is the author of Knowledge and Practical Interests, Language in Context, and Know How.

Most helpful customer reviews

25 of 29 people found the following review helpful.
Invaluable for Getting Through the Election of 2016
By plgoldsmith
I am very deeply grateful to this book for helping me through this tempestuous election year (2016). Be forewarned: this is a work of philosophy. It's dense. While it is readable, it takes some effort for people who don't have a philosophical background. But I don't have a background in philosophy, and I was able to absorb it. I took my time and worked through it slowly. What you have here is not reasoned opinion supported by evidence but a valid argument with evidence and examples. At a time when propaganda is literally grinding the earth to pieces, this has been an invaluable resource for me. I feel I now have a foundation for understanding what I take into my nervous system on a daily basis, even with careful filtering of news sources. I highly recommend this book to anyone who wants to investigate the origin and power of the illusions that distract us from the single task we should all be focused on, the one that won't wait: how to mitigate and hopefully survive climate chaos.

55 of 59 people found the following review helpful.
Not What One Might Expect - a very short review/disclaimer
By David P
Each successive generation is abound with new information extolling the machinery of propaganda and how it works. Stanley's analysis is not in the mechanical disposition of Bernays, but belongs to an unusual canon of philosophy nestled between the analytic and continental traditions. You're less likely to find reference to Walter Lippmann than you are to Ludwig Wittgenstein or Victor Klemperer; it is a really unconventional, flawed, but necessary read. It opens, as one might expect, with the exemplar of propaganda: the Third Reich. The initial pages aren't circumscribed to Goebbels and his propaganda ministry, but to the syntactic structure of language that was typical of the regime's public addresses, ordinances, and policies. Our introduction to the world of propaganda might seem a little pat to cushion it in the folds of totalitarianism; however, Stanley is not at all interested in demarcating the moral degrees of propaganda - to any inquiring mind, as far as he's concerned, the truth is the truth. Stanley provides numerous examples of propaganda, from the pre-Christian era to the present day, where deft exploitation of the language inscribed in Detroit's municipal legislation saw the severance of water and electricity across its urban territories. Stanley's work, though, is not a chronology of the excesses of propaganda and its permutations throughout the ages, but a thorough evaluation of its epistemology. Bearing this in mind, one ought not to be surprised that this is largely an exercise in philosophy, as opposed to political science. This is closer in tone to Chomsky's "Manufacturing Consent," a text that stands at the crossroads between political analysis and linguistics, than to the foundational work of Bernays or Lippmann. I must admit that my initial response to the book was one of disappointment, but that was due to my anticipation of its content. It's not that my expectations weren't met, rather they were reserved for a different book. I am not a philosophy major, but have pursued the discipline privately for years; however, those unfamiliar with subjects like the semantic meaning of language would do better to invest their time with Wittgenstein, Kripke, Quine, Searle, et al, before reading this. Those who have a passing understanding of the analytic tradition will likely appreciate what it's going for. This certainly isn't, despite its unassuming title, an easy book to read. If you are interested in reading about propaganda in the sense generally understood, then I'd recommend the authors previously mentioned, especially Lippmann and Chomsky. To Stanley's credit, though, this isn't a deliberately obscure work, but the culmination of intellectual trends in 20th and 21st century philosophy and sociology. I recommend it all the same.

1 of 1 people found the following review helpful.
While the book has its merits, the author needs ...
By J
While the book has its merits, the author needs to speak in a more plain language. I am an academic myself, and I started with enthusiasm, but that soon devolved in boredom.

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[Q396.Ebook] Ebook Free Brainblocks: Overcoming the 7 Hidden Barriers to Success, by Dr. Theo Tsaousides

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Brainblocks�are the mental obstacles that keep people from achieving success, defined as setting, pursuing, and achieving a goal.
��������������
Managing the brain is the solution to preventing mental blocks from interfering with achieving your goals. And�neuropsychologist Dr. Theo Tsaousides gives you the tools to improve:
�
Awareness:

���•� the seven brainblocks to success (self-doubt, procrastination, impatience, multitasking, rigidity, perfectionism, negativity)
���•� the characteristic feelings, thoughts, and actions associated with each brainblock
���•� the brain functions involved in goal-oriented action
���•� brain glitches and how they create setbacks
���•� the cost of not removing brainblocks
���•� the best strategies to remove the blocks
Engagement:

���•� actively search for brainblocks in your actions, thoughts, and feelings
���•� recognize and label each brainblock as soon as it is identified
���•� practice each strategy consistently until it becomes second nature
���•� track your progress toward a goal
Through these strategies you will learn to overcome these cognitive obstacles and harness the power of the brain to achieve success in any endeavor.

• Sales Rank: #327958 in Books
• Published on: 2015-08-04
• Released on: 2015-08-04
• Original language: English
• Number of items: 1
• Dimensions: 7.98" h x .74" w x 4.49" l, 1.00 pounds
• Binding: Paperback
• 272 pages

About the Author
Theo Tsaousides�is a neuropsychologist, clinical researcher, and more recently entrepreneur. He has published scientific articles in prestigious academic journals and has co-authored textbook chapters specializing in assessment and treatment after brain injury. In addition, Dr. Theo has delivered numerous workshops and presentations for professional audiences nationally and internationally. In 2010, he received a $750,000 grant from the U.S. Department of Education to create and run a postdoctoral training program in neuropsychology and rehabilitation research at Mount Sinai. He is the founder of the LEAP Center, whose mission is to promote personal growth, successful performance, and emotional wellness.

Excerpt. � Reprinted by permission. All rights reserved.

INTRODUCTION

Do you ever wonder why some people accomplish so much in their lives and others keep falling short? What makes some people give up on their goals while others continue to persist? Why some people take forever to start working on their life goals and others need no second reminder?

This book is about you and your goals. It is about the seven main reasons why you haven’t achieved your goals yet. It is about your brainblocks. Your habits of thinking, feeling, and acting that keep you stuck in place, get you off track, and make you move around in circles. You know what they are. You experience them daily. But what you may not know is what causes them. Only by knowing the reasons they exist will you be able to remove them. This book is a journey of discovering the secrets of success hiding inside your brain.

The New Year’s Resolution Conundrum

How often do you come up with brilliant ideas about how to improve your life, how to boost your productivity, how to make more money, how to get a big promotion, how to be more fit and healthy, how to find love, how to help people fulfill their dreams, or simply how to just enjoy life more?

How often do you make promises that you will kick your bad habits and replace them with new ones that will put you on the express lane to success?

How often do you feel ready to make that important decision that will change your life forever?

If you are like most people, you do all that at least once a year! Along with counting down to zero and giving passionate kisses, making new resolutions is the most popular New Year’s tradition. New beginnings, new promises, renewed passion, and high hopes for a better body, a better salary, or a better love life!

But�.�.�. how often do you say: Yes! I did it! I hit the jackpot!

Again, if you are like most people, not often enough. As soon as the New Year’s festivities are over, the resolutions become faint memories. The truth is that most of us fail to achieve the goals we set on New Year’s. We forget, we get stalled, or we give up. Year after year we state the same goals, we make the same promises, and we repeat the same excuses, but we see no results.

Does failing to achieve our goals apply only to our New Year’s resolutions? Or do all our goals have the same fate? Have we been sentenced to living a life without success?

A World Without Success Stories

Regardless of how you define it, success is something all people want. Success comes in many varieties. It can be small or big, daily or lifelong, material or spiritual, humble or grandiose, and noble or lowly. Regardless of its size, scope, or intention, success invariably starts with setting a goal and ends with achieving a goal. But the most important part of success is what lies between setting and achieving your goal. And that is pursuing a goal. That’s what success is: deciding what you want (setting), working to make it happen (pursuing), and checking it off your list (achieving).

The simplest definition of success:

Setting, pursuing, and achieving your goal

There is a plethora of resources and countless experts out there all intended to inspire and teach people how to set and achieve goals. There is something for everyone in the self-help buffet. Books, videos, podcasts, blogs, webinars, live events, trainings, and coaching on anything imaginable, from how to be rich or healthy to how to be cool or sexy. The self-help industry is like the Costco of good advice.

Despite the abundance of resources, the truth is that most people talk about things they want in life, but relatively few actually set goals, and even fewer achieve them. The proportion of people who successfully achieve their goals is similar across different settings: no more than 10 percent! For example, studies have shown that among all people who set New Year’s resolutions, only 8 percent actually achieve them.1 Two months after the beginning of the year, most of us barely remember what our resolution was!

The same 10 percent success rate is evident in the self-help industry. While this industry generates billions of dollars annually from products and services, statistics show a dismal 10 percent success rate in terms of people achieving their goals.

Imagine the impact on society if only 10 percent of physicians, teachers, urban planners, business owners, or judges were able to achieve their goals. What would this low level of success rate mean for the health, education, livelihood, sustenance, and legal rights of the millions of people they serve?

What if the goals you set for yourself had the same fate? What would your life be like if you could only achieve 10 percent of what you hoped for? What if nine out of ten things you wished to accomplish never happened? My guess is that a 90 percent failure rate of achieving personal, professional, financial, academic, humanitarian, or any other type of goal would very quickly make this world a very depressive, pessimistic, and bitter place to live in.

The Tough Part of Success

There are armies of experts on multiple topics offering hundreds of methods for setting and achieving goals, with promises that range from getting things done to making dreams come true.

I am one of those experts. My job is to help people set and achieve goals. For that reason, I have a big investment in their success. I teach them a broad range of skills and strategies they can use to achieve their goals. I make sure the techniques I choose are tested and proven. What I do is based on science, backed by research, and used in many contexts, including businesses, organizations, medical settings, and schools. I even use these techniques myself to achieve my own goals.

But the truth is that techniques alone don’t work. Regardless of how effective we, the experts, claim them to be and despite the number of testimonials that we can provide to support the power of our methods, the reality is that a large number of people will continue to fail.

And they fail because the most important factor in any success equation is not the method but the person who uses it. The key to success is what you do with what you know. And what you do is entirely controlled by you, not by the experts.

I have worked with hundreds of people with a wide range of goals. Some wanted to be more successful at work. Others wanted to be better at making decisions or wanted to be more loved. And some just wanted to be happier. What has always been true is that some of them are able to accomplish their goals fast and others keep struggling. After many years of observing and learning, I made an important discovery. I realized what is different about the 10 percent of achievers. It isn’t the methods. It isn’t their genes, personalities, education, gender, or upbringing. It is a simple and observable characteristic: They pursue. They work toward what they want. Achievers take action.

Setting a goal is fun and inspiring. It raises your motivation, it gets your spirits high, and it gives you something to look forward to. Promising yourself that you will eat more nutritious foods or that you will look for a more rewarding job or that you will travel more is very stimulating. Achieving a goal is rewarding and exciting. Seeing the results of your labor gives you a sense of satisfaction and fulfillment. But while the experts will show you how to set goals and will keep you pumped by reminding you what it feels like to achieve your goal, no one will tell you much about the most effortful and mundane part of success: pursuing the goal.

Pursuing a goal refers to taking all the steps you need to take to turn your vision into reality. It refers to the little and big tasks you have to do on a daily basis in order to accomplish your goal. It is the way in which you turn an idea into a plan and a plan into action. It is tracking your progress and adjusting your course. Pursuing is taking action. And that’s the part that the 90 percent of nonachievers flunk.

Action is the essential ingredient of success

Action is the essential ingredient of success. Whether your goal is to lose weight, write a book, build your dream home, or find love, the only way to get there is by doing something. Any goal you set requires action. And action starts and stops in the brain.

How the Biggest Asset Can Become the Biggest Setback

Our brains are wired for success. They are designed to set, pursue, and achieve goals. They all come equipped with a set of mechanisms that enable them to do that. These mechanisms are called cognitive functions, and they are involved in receiving, storing, transforming, and using information from our internal and our external environment. For example, attention is the cognitive function that focuses us on what information is relevant to our goals at any given moment. Should I be listening to the conversation between those two lovebirds sitting at the table next to me or should I stay focused on finishing this paragraph?

Achieving success involves several cognitive functions. Our ability to set intentions, to envision the outcomes, to plan and strategize, to assess risk, to initiate our efforts, to keep track of our progress, to overcome obstacles, and to eventually celebrate our successes are all a result of our cognitive functions. And while all brains come equipped with these functions, not everyone knows how they work or how to use them more efficiently. For example, you are all aware that you can remember things that you have learned in the past, and that the brain function responsible for storing that information is called memory. You also know that sometimes your memory fails and you end up forgetting things. Think about the last time you went grocery shopping. Do you remember which grocery store you went to? Or how many items you bought? What you were wearing? The name of the person at the register? How much you paid? What song was playing as you were checking out? How many of these questions can you answer with 100 percent certainty?

Here is a challenge for you. Next time you go to the grocery store, try to remember the name of the grocery store, the number of items you buy, what clothes you have on, the name of the person at the register, the exact amount of money you need to pay, and what song is playing as you check out. How many of these questions do you think you will be able to answer with 100 percent certainty this time? Clearly, you will remember more than before. What does that mean? That your memory function improved between visits to the grocery store? Doubtful. What it means is that you used your memory function—your brain’s ability to store information—differently the second time. You were actively concentrating, you used memorization techniques, and what was unimportant and forgettable became important and memorable. As a result you were much more successful in retaining the information and answering the questions.

The same is true for all of the brain’s cognitive functions. The more efficiently we use them, the better we are at accomplishing our goals. The less efficiently we use them, the lower our odds of success. Using your memory efficiently means learning and memorizing information in a way that helps you retain what you need to remember in the future, relevant to your goals. If your goal is to answer the grocery store questions listed earlier, you need to pay attention and memorize the answers. You could write them down, record them on your phone, or repeat them in your head until you know them by heart. If your goal is to get a good raise this year, you need to memorize the three salary negotiation techniques you learned at the recent seminar you attended called “How to Make Killer Negotiations” and remember to use them when you have that uncomfortable talk about the raise with your boss.

Brainblocks: How Our Brains Undermine Our Success

Our cognitive functions are subject to glitches. These glitches block our ability to focus, to think creatively, and to make decisions, and as a result, they affect our actions and how we pursue our goals. They create confusion and congestion, and as a result, we stop doing and we start drifting, stalling, or retracting. Our actions become purposeless and ineffective and no longer serve our goals.

Such glitches happen a lot. So often, in fact, that after a while, they not only distort our actions but affect the types of goals we set, the kinds of outcomes we expect, and even the way we think about ourselves and others. We begin attributing successes to good fortune, good genes, or good habits and failures to bad luck, irreversible personality flaws, or poor habits.

What we need to recognize is that how we think and what we do starts and ends in the brain. Personality traits that we traditionally associate with stagnation, inefficiency, failure, and despondency are nothing more than brainblocks: the products of glitches and the consequences of inefficient use of our brains. Brainblocks are the habits of feeling, thinking, and doing created by our brains that block our pursuit of success. And only our brains, or how we use them, can undo them.

Brainblocks are the enemy of action. They turn motivation to inertia, productivity to busywork, and dreamers to languishers. They cause an array of problems, ranging from diminished productivity and strained relationships to serious clinical problems, like depression and anxiety. Slowly and systematically, they end up killing our dreams.

What are the seven brainblocks and how do they undermine your success? In the next few chapters you will learn exactly what they are, how they affect you, what causes them, and how to remove them. You will learn what causes the self-doubt that blocks you from taking action and the procrastination that delays you indefinitely from getting things done. You will learn why impatience makes you rush into action prematurely and how multitasking, despite all the good press it gets, can shatter your focus into a thousand little pieces. You will learn how rigidity renders you blind to opportunities and why perfectionism keeps you far from perfection. You will learn that negativity is the best way to put an end to your dreams. And most important, you will learn what to do to remove these brainblocks and clear your path to success.

Brain Management: Removing the Brainblocks

We have the equipment, we have the abilities; now let’s put them to use and smash our brainblocks. Our brains are powerful, and knowing how to manage them better will resolve a wide range of problems.

Brain management is the ability to use our cognitive functions in the best possible way and prevent the brain glitches from becoming brainblocks. Brain management is essential for success because it aligns our actions with our goals.

Brain management is made up of two parts: awareness and engagement. Awareness means knowing what the brainblocks are, what causes them, how they interfere with goal pursuit, and how to defeat them. Engagement means doing what you now know is necessary to develop new ways of thinking and acting and be able to achieve any goal you set.

Awareness and engagement work synergistically. One cannot happen without the other. To get something done, you need to know what to do. And simply knowing what to do alone does not mean you will do it. Brain management is about turning knowledge into action. Knowing the brain’s tricks allows you to actually do something differently. For example, if you know that you tend to procrastinate, you also know that you should start working on a project much sooner, to avoid missing a deadline. But do you think that just because you know that, you will actually start working on the project sooner? Procrastinators do not suffer from lack of awareness. They suffer from lack of engagement.

Given how fast the brain learns, brain management can quickly change the way you approach your goals, your work, and your entire life. However, here is an important disclaimer: Even with good brain management, the brainblocks themselves can never be fully eliminated because they are generated by brain mechanisms with tremendous evolutionary value. They exist to protect you and to guarantee your survival. This is why the solution is management and not once-and-for-all elimination. Management is about monitoring, adjustment, and progress. You may feel insecure from time to time, you may put things off till the last minute for many “last minutes,” and you may keep whining about your bad luck, even though you promised to never complain again. Such slips are normal. Managing your brainblocks means catching yourself in the act to prevent them from becoming success blocks. Eliminating the brainblocks, on the other hand, is unrealistic and impractical.

How to Use This Book

Brainblocks is a guide to removing the blocks and restoring action. To do that successfully, first you need to learn to recognize the characteristic feelings, thoughts, and actions associated with each brainblock. When you are able to recognize the brainblocks and how they affect your daily life, you will be able to remove them more easily. You will learn strategies to undo the glitches that cause them and to create new habits that promote action. The techniques you will learn make awareness easy and engagement even easier. By managing your brainblocks, you will be able to remove the obstacles that stand between setting and achieving a goal, the obstacles that stand between you and your dreams.

Each chapter is dedicated to one brainblock. The order of the chapters is not random. They are sequenced in a way that reflects the order in which the brainblocks interfere with your goal pursuit from start to finish. Some brainblocks won’t let you get started, and others won’t let you finish.

Even if you don’t read the chapters in sequence but choose to focus on the brainblock that you see as the biggest obstacle in your life, I recommend reading all the chapters because you may be surprised by how many of the things you say or do have serious side effects on your goals without your even realizing it!

Each chapter is divided into five sections:

���•�THE CONFESSIONAL. In this section, I share my own and other people’s stories and examples, to show what happens when the brainblock is activated. You will learn about the secret ways in which we sabotage ourselves, without even noticing.
���•�SPOTTING THE BRAINBLOCK. In this section, you will find an in-depth description of the brainblock in question, including the characteristic thoughts, feelings, and actions that it creates, so you can recognize it more easily in your own daily life.
���•�BEHIND THE BRAINBLOCK. In this section, you will learn what types of glitches or misuses in brain functioning cause the brainblock and how brain science and psychology explain the symptoms.
���•�BRAINBLOCK SIDE EFFECTS. Brainblocks can have serious consequences for your physical, mental, emotional, and spiritual health. In this section, you will find out what happens when you fall victim to your own brainblocks and what the future has in store for you, if you don’t manage them.
���•�SMASHING THE BRAINBLOCK. In this section, you will be shown action strategies designed to train your brain to manage the brainblock, so you can remove it from your path to success and prevent it from becoming a permanent obstacle.

As you read through the book, try to be more mindful. Observe your own thoughts, feelings, and actions. What do you tell yourself when you start thinking about your goals? How do you carry out tasks during the day? How do you interact with other people? Are your actions helping you move forward or are they signs and symptoms of your brainblocks?

Focus on the strategies. Decide which ones work better for you and start applying them. Practice them. Remind yourself that to accomplish anything, you need to take action. And action is the key to removing the brainblocks from your path to success.

Before You Begin

Before you read further, take a minute and think about your most desired goal, something that you have been yearning after for a long time but haven’t yet been able to accomplish. Maybe a stress-free life or a job that you actually love. A talent that you would like to develop, a trip that you have always wanted to take, a canvas waiting for you to paint on, or a parent who is hoping for forgiveness for ugly words uttered in the past.

What is the reason these goals have not become reality yet? Which brainblocks get in your way?

Enjoy this journey of discovery and make this the last year you have to set the same New Year’s resolution!

BRAINBLOCK #1

Facing the Monster Within

Self-doubt is the brainblock with many names. We call it lack of confidence, insecurity, self-consciousness, shyness, low self-esteem, no faith in oneself, and so on. A rose by any other name would smell as sweet or, in this case, as pungent. Self-doubt is not a rose. It is a fundamental lack of trust in yourself. It is a lack of conviction in your potential to achieve a goal. It is the flipside of confidence. It is fear.

Self-doubt is the most fundamental brainblock, because it stops you from getting started. Not knowing what to do is scary. Fear chokes action and makes you feel vulnerable. You start to question your own abilities, your smarts, your strength, and your potential for success. Your focus shifts from what to do to how to protect yourself. Eventually, you get stalled.

Self-doubt dictates what you can and cannot do in life. It determines how big your goals are, how high you set the bar, how far you want to reach. It keeps your ambition fenced. It supplies your mind with messages about how little you know, how undeveloped your skills are, how unfit for success you are, how difficult it is to make your dreams come true, how uncomfortable and overwhelmed you feel.

Self-doubt is not the same as healthy awareness of your weaknesses. Knowing your strengths and weaknesses is a key component of success. By spotting your weaknesses you find ways to work around them. By doubting your ability, however, you abandon your efforts. Healthy awareness leads to action. Self-doubt leads to inaction. It makes your weaknesses appear enormous and your goals unreachable. It forces you to deprioritize your goals, to put them on the back burner, and to make them secondary.

The Confessional

Peter is vice president of sales for an international luxury brand. He worked very hard to get to that position. He started out as part-time floor salesperson for a multinational clothing company’s local store, but fairly quickly he became a lot more than that. A year after he started, he was promoted to assistant manager and after two more years to store manager. Because he was doing so well, he was moved to a more central location and became manager of one of the busiest stores in the downtown area of a big metropolis. Within a year, his store became one of the most profitable in the company’s long list of retail shops. The next move was inevitable. Peter was promoted to regional manager, overseeing more than twenty stores. He climbed up the management ladder at unprecedented speed. He was one of those born-to-be-a-manager people. Peter didn’t come from a family of CEOs, he didn’t have an MBA, and in fact, he didn’t even have a bachelor’s degree. But he was focused, ambitious, and a hard worker.

But with promotions come responsibilities. And one of those responsibilities included participating in upper management meetings, where managers, directors, vice presidents, and CEOs all gather to review, report, and plan the company’s future. Each regional manager was expected to give a presentation to the quorum, a brief overview of how the store was doing. This was Peter’s first such meeting, and he was very apprehensive. He had no experience with public speaking. When it was his turn to go up, his knees started giving out. He barely made it to the podium. He uttered a couple of incomprehensible sentences, and then silence. He kept looking down and could not articulate a single word. Fraught with embarrassment, he decided that the best thing to do was to go back to his seat, and skip the presentation, leaving the audience puzzled and equally speechless.

Days went by. Peter hadn’t heard from his bosses, who maybe out of compassion, confusion, or annoyance didn’t say anything about the event. But he was having his own self-punishment meetings in his head. He kept hearing a voice, a derisive hiss, repeating in a stern tone: “You can’t do the job.” Peter was brainblocked. Doubts started filling every curve and corner in his brain. The doubts went beyond fear of public speaking. He started questioning his abilities, his potential for more promotions, and his career choices. The self-doubt was so overwhelming that it started interfering with his work, affecting his relationships, and making his life miserable. Two months later, he resigned, leaving behind him what could be a very successful career. He spent the next twelve months unemployed, uninspired, and scared about his future.

That’s self-doubt.

Spotting the Brainblock

Each brainblock has a characteristic action. The primary action of self-doubt is hesitating. You are always on the brink of taking action, but you don’t take the next step. You are standing at the edge of the diving board contemplating whether you should jump, but you don’t. You stop pursuing.

Primary Action:

You hesitate

What are the signs of self-doubt?

1. YOU BELIEVE THAT�.�.�.

Your problems are bigger than your ability to solve them

You don’t think you have the skills, the talent, the personality, or the energy to deal with challenges.

You have nothing to offer

What you have to say is not valuable, you can’t have a meaningful impact on someone’s life, you can’t make an important contribution to the world, and no one gives two hoots about your message.

You are doing the best you can

You don’t take on bigger bites than you can chew, you don’t want to choke. You know that many things in life are out of your reach, so you mitigate your expectations of success accordingly.

You have to agree when you want to disagree�.�.�.

Even if you think you are right, you’d rather be perceived as nice and agreeable than confrontational and argumentative.

.�.�. especially at work

You won’t approach your boss for a promotion or a raise. You don’t point out problems. You follow all the rules and procedures. You appear to have no initiative, no confidence, no aspiration.

2. YOU AVOID�.�.�.

Trying new things

New people, new environments, and new activities seem like chores.

Social situations

You don’t start conversation easily, you speak softly if at all, you avoid eye contact, stare at the floor, and stand in corners, behind pillars, or near the exit. Your favorite moment is when you leave.

The spotlight

It blinds you. Being the center of attention makes you uncomfortable. You will not take the stage, you will not make the toast, and you will not volunteer to sing karaoke.

Feedback

You are vulnerable to criticism. You don’t share opinions, you don’t share ideas, you don’t share creations, to avoid being criticized. Even if you think that your creations are fabulous, when it’s time to show the world, you would rather hide them in the closet.

And also big life changes

You are very sluggish at achieving goals like quitting a job you don’t like, pursuing a new career path, going back to school to study something you like, moving to a new town, buying a house, breaking up, getting married, having children.

3. YOU CRAVE�.�.�.

Security

You’d rather stay in your comfort zone: the comfort of your own home, the company of close family and friends, and the ease of your familiar routines.

Most helpful customer reviews

5 of 5 people found the following review helpful.
like a best friend who wants to see all your ...
By Gigiuno
This is no ordinary self-help book and this is no ordinary author. Theo is the real deal. A neuropsychologist who has done the research, helped real patients and shares what works with all of us in this easy-to-read book. He writes as if he is talking to you, judgement-free, like a best friend who wants to see all your dreams come true. But, this best friend is also tough. He or she calls it like it is, keeps you hones and keeps pushing you forward but never so much you fall down. It's a quick read in a handy purse or backpack size for anyone who wants to rock the analog version. I'm glad I got started with this book. It's helping me stay on track and make better decisions.

4 of 4 people found the following review helpful.
The author’s down to earth style and “confessionals” make you feel that you’re not the only one out there struggling with these
By Alex Turchin
Reading this book has really helped me realize reasons that I have been putting off working on some important projects. The author’s down to earth style and “confessionals” make you feel that you’re not the only one out there struggling with these brainblocks and gives you hope that you can manage them better. Also, I really love the strategies. Because there are several for each brainblock, there is something for everybody. They are easy to understand and implement and the best part is that there is no psychobabble! I plan to put this book on my desk and every time I catch myself procrastinating, doubting, being negative etc, I’ll flip to the appropriate chapter and pick one of the strategies to use. Overall, awesome self-help book!

3 of 3 people found the following review helpful.
Imagine a Dr. who helps you get unstuck with "Slow Ride" by Foghat
By Lisa Cummings
I first saw the author as a keynote speaker and had to grab the book. He does such a great job of being both credible and approachable. On the credibility side, he's a Dr. who grounds this stuff in science and research. On the approachability side, he's smart and funny and makes things very human. For example, each BrainBlock has a "confessional" with a story so you can see what it looks like. I loved that. It's full of substance and useful tips.

Although I read this cover to cover, it will also be a reference guide during my "BrainBlock" moments. The author offers seven Brain Blocks that you might have. He shows you how our brains are wired to undermine our success (yikers!)...and then gives you the good news that you can be aware of what's happening so you can engage your brain in new ways.

The 7 Brain Blocks Are:
- Self Doubt
- Procrastination
- Impatience
- Multitasking
- Rigidity
- Perfectionism
- Negativity

And the "Slow Ride" reference is a good way to demonstrate the personality he puts in the book. One of his ways of overcoming a block is "mantras". Rather than presenting mantras in the boring way that many authors do, he gives an example of how he got over his Multitasking Block by slowing down his brain by repeating the song "Slow Ride" by Foghat. Now singing a hook of a cool song...that's a way I can put mantras to use. Very memorable and practical!

And you're welcome! Now you'll be singing "Slow Ride" for the rest of the day.

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[V963.Ebook] Download Parables the Greatest Stories Ever Told: 12 Studies for Individuals or Groups (Lifeguide Bible Studies), by John White

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• Sales Rank: #2051467 in Books
• Brand: Brand: Intervarsity Pr
• Published on: 1988-07
• Original language: English
• Number of items: 1
• Dimensions: 8.50" h x 5.50" w x .25" l,
• Binding: Paperback

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[X267.Ebook] Download Ebook The Vanishing Newspaper [2nd Ed]: Saving Journalism in the Information Age, by Philip Meyer

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Five years ago in The Vanishing Newspaper, Philip Meyer offered the newspaper industry a business model for preserving and stabilizing the social responsibility functions of the press in a way that could outlast technology-driven changes in media forms. Now he has updated this groundbreaking volume, taking current declines in circulation and the number of dailies into consideration and offering a greater variety of ways to save journalism.Meyer’s “influence model” is based on the premise that a newspaper’s main product is not news or information, but influence: societal influence, which is not for sale, and commercial influence, which is. The model is supported by an abundance of empirical evidence, including statistical assessments of the quality and influence of the journalist’s product, as well as its effects on business success.Meyer now applies this empirical evidence to recent developments, such as the impact of Craigslist and current trends in information technologies. New charts show how a surge in newsroom employment propped up readership in the 1980s, and data on the effects of newsroom desegregation are now included. Meyer’s most controversial suggestion, making certification available for reporters and editors, has been gaining ground. This new edition discusses several examples of certificate programs that are emerging in organizations both old and new.Understanding the relationship between quality and profit probably will not save traditional newspapers, but Meyer argues that such knowledge can guide new media enterprises. He believes that we have the tools to sustain high-quality journalism and preserve its unique social functions, though in a transformed way.

• Sales Rank: #698705 in Books
• Brand: Brand: University of Missouri
• Published on: 2009-09-01
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x .70" w x 6.13" l, .93 pounds
• Binding: Paperback
• 264 pages

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Review

“Philip Meyer has set out to prove a point: that there is a strong correlation between newspaper quality and newspaper profits. Throughout, he presents powerful evidence that good journalism is an important shareholder value that can serve more traditional shareholder interests in quarterly earnings and rising stock prices.”—Robert Giles

“Philip Meyer is highly qualified, and he has made an important effort to analyze editorial quality and profitability that deserves to be aired, debated, and built upon.”—Gilbert Cranberg

Praise for the first edition, a Choice Outstanding Academic Title:

“Resplendent with vivid examples and analogies that illustrate its concepts and conclusions, this book poses practical suggestions for reviving U.S. journalism.”—Choice

About the Author
Philip Meyer is Professor Emeritus of Journalism at the University of North Carolina at Chapel Hill. He is the author or editor of a number of books, including Assessing Public Journalism and Letters from the Editor: Lessons on Journalism and Life by William F. Woo (both available from the University of Missouri Press).

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1 of 1 people found the following review helpful.
Famed newspaper death prediction was anything but
By JET
No history of newspapering in the post World War II era would be complete without reference to this all-encompassing work by Meyer.
He brings to the page not only a significant back-story in newspaper journalism as he experienced it in the US as newspapers began to decline, but also his considerable experience as an academic and teacher.
His many student-centred research projects into all aspects of the newspaper business enable him to write with authority about the trends.
He is perhaps best-known for his prediction that the last newspaper will be printed in 2044, but in this book - now in its second version - he is at pains to say that was not a prediction at all.
As he says, he merely "straight-lined" a couple of trend graphs and noted where they intersected with rock bottom. As he says, nature throws us curves and something is likely to intercede well before that fateful year.
This book is an essential tool for anyone trying to make sense of what's happening to what was once a seemingly impregnable industry.

1 of 1 people found the following review helpful.
Just what I needed
By Repps Hudson
I have used the first edition of Philip Meyer's book, so I ordered the second edition for my class on Global Media. The students liked it and yet they thought it was rather dry because Meyer tries to quantify much of what has happened in newspapers in the last 20 years or so.
But that was what I wanted, so the book works just fine as far as I can concerned. Meyer put a lot of work into writing and updating this book and lays down an academic basis for understanding the profound changes under way in newspapers. Some are surviving and really changing with the times.

6 of 9 people found the following review helpful.
Right book at the right time
By Dane S. Claussen
This book is a unique and excellent work attempting to statistically discover relationships between newspaper characteristics, newspaper circulations (and changes thereto), and communities. The newspaper industry was behind other U.S. companies that directly serve consumers for decades in conducting rigorous research. Now, with scholars like Phil Meyer and organizations such as the Newspaper Management Center at Northwestern U., the newspaper industry might finally find out what it needs to know to survive--as long as it is not already too late.

As for the other reviewer's charge that Phil wants papers to become more liberal, the reviewer has had to stretch to find what he found and then takes it out of context. The entire claim that newspapers are liberally biased is nonsense; in 23 out of 25 presidential elections in the 20th century, the majority of U.S. newspapers endorsed the Republican candidate for president. That is a fact. Check it yourself. Daily news coverage is heavily biased toward the status quo, whatever it might be, as reporters interview governors, senators, CEOs, etc.; they rarely interview union presidents and almost never interview true leftists, while constantly interviewing extreme right-wingers. The "liberal bias" charge is manufactured by the right-wing to try to make much of U.S. news media--which overwhelmingly is conventional, traditional, slowly changing--as reactionary and regressive as those making the charge.

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