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Make It Bigger, by Paula Scher
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An outspoken voice in the world of graphic design for more than twenty years, Paul Scher has developed a worldwide reputation for her bold, modern graphics and her incisive critiques of the design profession.
- Sales Rank: #121974 in Books
- Brand: Brand: Princeton Architectural Press
- Published on: 2005-09-08
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x 1.00" w x 6.50" l, 1.71 pounds
- Binding: Paperback
- 272 pages
- Used Book in Good Condition
From Library Journal
"Make it bigger"-a familiar refrain to any graphic designer accustomed to presenting layouts to clients-is an apt title for a book that examines the graphic design profession primarily through the lens of the business community it serves. Veteran designer Scher draws from over three decades of design experience to provide readers with a firsthand account of the creative process, that is, advancing good ideas and personal vision within the corporate cultures and organizational dynamics that are predisposed to resist them. A focus on the collaboration necessary to bring design ideas to life sets this book apart from others in the genre. In addition to an interior packed with familiar work, the book's cover and jacket provide visual stopping power that supports the author's approach. Unfortunately, the book itself won't stand up well to heavy use. Though this work is mainly about the design profession, it will appeal to anyone working in a creative field, whether he or she is attempting to advance creative ideas or to chart a career trajectory concerned with personal growth and development. Best suited for larger public libraries or libraries with extensive liberal arts, fine arts, or business sections.
Phil Hamlett, Turner & Assoc., San Francisco
Copyright 2002 Reed Business Information, Inc.
Review
"A vibrantly illustrated professional autobiography of one of the most recognizable contemporary graphic designers...This candid, entertaining narrative offers readers an inside view of the vast corporate networks and commercial forces that stifle innovative design, and reveals the techniques Scher has used to overcome them."
About the Author
Paula Scher studied at the Tyler School of Art in Philadelphia and began her graphic design career as a record cover art director at both Atlantic and CBS Records in the 1970s. Scher is now a partner at Pentagram, where she has worked since 1991.
Most helpful customer reviews
0 of 0 people found the following review helpful.
but it's also a fascinating and crystal-clear overview of the graphic design field for those who would like to know more about i
By A. Gleeson
Paula Scher, accomplished veteran in the graphic design trade, writes with insight and acrid wit about the challenges of her business, including the process, the politics and delicate psychology required to create top notch design. This will appeal most to those in the business who will find themselves nodding their heads throughout... but it's also a fascinating and crystal-clear overview of the graphic design field for those who would like to know more about it.
0 of 0 people found the following review helpful.
Content is brilliant, of course
By Heidi
Bought the paperback. Content is brilliant, of course. But, just after an hour or so of reading, the entire spine of the book is coming apart and the glue is crumbling out of the spine.
2 of 2 people found the following review helpful.
great resource from a legend
By Mitzie
A great read for anyone who is ready to make the jump from art school to working clients. Scher goes into excellent detail about working with illustrators, the structure (and politics) of agency work, her strategies/approach to design. She also shares good insight on how to work most effectively with clients who may not know a whole lot about design. I found this very practical, and a very easy read. I am also a big fan of her work, which spans several decades.
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