Tuesday, 14 February 2012

[N571.Ebook] Download PDF Google Analytics Demystified: A Hands-On Approach, by Joel J Davis

Download PDF Google Analytics Demystified: A Hands-On Approach, by Joel J Davis

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Google Analytics Demystified: A Hands-On Approach, by Joel J Davis

Google Analytics Demystified: A Hands-On Approach, by Joel J Davis



Google Analytics Demystified: A Hands-On Approach, by Joel J Davis

Download PDF Google Analytics Demystified: A Hands-On Approach, by Joel J Davis

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Google Analytics Demystified: A Hands-On Approach, by Joel J Davis

Remember the skills it took to learn how to ride a bike? You needed to be actively engaged, hands-on, and have someone patient to guide you step-by-step.

Google Analytics Demystified: A Hands-On Approach uses these same principles to help you master Google Analytics.

The book helps you not only understand the power of Google Analytics, but also learn how to apply the data to your own strategic information needs and decisions. We'll show you how to obtain the insights needed to improve your visitors' online experience - so they are more likely to engage with and return to your website or blog. In short, we'll show you how you can use Google Analytics to make better informed and more successful decisions related to your own digital property.

Here are just some of the questions that we'll help you answer:

  • How are visitors finding my site? What do they do when they arrive?
  • Which content do my visitors find most interesting and motivating?
  • How much of my content is actually being consumed?
  • How do I set site goals and measure how well they are being achieved?
  • What are the strengths and weaknesses of site interactions?
  • What can I do to improve visitors' experience and engagement?
  • How well are my campaigns working? How can I make my campaigns more effective?
  • How can I conduct tests to optimize site characteristics?
  • How do I manage data flow and analysis?
  • How do I choose the most appropriate and useful reports and data?

The book's approach is unique.

Beyond detailed yet easy to understand explanations of key concepts, the book provides you with a free website.

This approach advances your learning in three important ways. First, you will be an active rather than a passive participant in the learning process. You will be able not only to read about what Google Analytics can do, but you can immediately apply and explore key concepts on a working website. Second, you can explore Google Analytics without risk to existing data. Since mistakes are an important part of the learning process, you can make and correct errors without any harm to your existing website. Finally, because you will have an active site and real data, you can explore on your own, thereby increasing your depth of understanding. We walk you through all the steps to obtain and get the free site up and running.

There are also self-assessment questions, application exercises, and case studies (all with answers provided) to ensure your full understanding of Google Analytics.

  • Sales Rank: #784665 in Books
  • Published on: 2014-11-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x 1.49" w x 7.00" l, 2.48 pounds
  • Binding: Paperback
  • 658 pages

About the Author
Joel has earned the Google Analytics Individual Qualification, a recognition by Google that he has demonstrated proficiency in Google Analytics. He is an international analytics consultant and a professor in the School of Journalism & Media Studies at San Diego State University. Joel teaches both students and industry professionals how to use Google Analytics to better understand customers' behaviors and then apply this knowledge to increase business success.

Most helpful customer reviews

7 of 9 people found the following review helpful.
Amazingly helpful ... plus free website
By M Lambeth
I didn't know anything about this book before getting a copy, but I thought that the table of contents looked very thorough. I'm really really glad I took a chance. The book is very complete, covering and explaining in an easy to follow and understand way all of the topics necessary for me to be a successful Google Analytics user. It explains the basics, such as the main analytics menus, and it explains how to do things I never thought possible, such as keeping tack of downloads, monitoring the amount of content someone reads or views, evaluating form completion, attribution and return on investment, and conducting experiments.

Beyond the book's completeness, I found Davis' emphasis on application both refreshing and valuable. Davis makes it a point to show how Google analytics data can lead to site improvement and increased success through better consumer engagement. I'm making smarter and more successful decisions now that I've read the book.

This would have been enough to make the book a great purchase. But, there is more. The book includes multiple quizzes, application exercises and case studies to make certain that key topics are understood and could be applied. I found these parts of the book to be extremely valuable. I know that these parts of the book helped me to clarify problem areas and to see how to apply Google analytics to my own needs. Everything has improved.

Finally, as the title says, the book is "hands-on." The book is built around a free downloadable website created to accompany the book. Having the website at my disposal, along with the ability to do exactly what was described in the book on the website, was invaluable.

I recommend the book without qualification. If you are looking for the ONE Google analytics book, this is the one.

2 of 2 people found the following review helpful.
Making webpage analyzing so easy
By Julie Kiner
I have been using this book A LOT to get clear about Google Analytics, and to get a feeling around how I can analyze data from my website. Google Analytics Demystified is awesome, - and it is so great in order to explain how analytics works. Davis is writing clear and really understandable. Even though english is my second language, I have not had any difficulties understanding contents or anything in here although analytics can be hard to get. The book includes very good assignments and "True/False"-tests with answers in the back, that you really do learn a lot from. I would at any time give all of my best recommendations. After getting this book all of a sudden analyzing webpages seem so easy :-)

4 of 5 people found the following review helpful.
I'm so glad that there is finally a book on the market ...
By Rosemary Walter
I'm so glad that there is finally a book on the market that allows a novice (as well as the more seasoned user) of Google Analytics to be able to understand, learn from, and implement this powerful tool. As a marketer it is important to me to be able to translate theoretical information needs into data collection procedures. This book allows me to do that quickly and efficiently. On the other end of data collection, this book gives me the insights and the confidence to accurately interpret the data. This, then, allows me to ask more, learn more, improve my site, repeat!

The flow of the book is great for when I have time to sit down and learn GA. The quizzes and exercises along the way help me assess strong and weak areas and catch me before I 'go live' with some of my implementation ideas. The Table of Contents, however, is great for 'on-the-fly' learning when an immediate need arises for something new or simply to review a current process.

This book and author will likely become 'the' source learners and students of GA for many years to come.

See all 14 customer reviews...

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