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This book draws from the author's thirty years of focus on employer provider healthcare. The author offers his highly valued experience and insight to healthcare organizations that want to use modern strategies and tactics to reach out to the community through employers.Offering hundreds of sales/marketing strategies and tactics, and provides a detailed actios for any sales person to follow. Appropriate for all sales and marketing professionals, occupational health operatives, physicians, senior executives, and urgent care clinic owners. It is intended as a sales and marketing guide to assist any service in attaining greater market share and higher community visibility.
- Sales Rank: #2018203 in Books
- Brand: Brand: SEAHILL PRESS INC
- Published on: 2012-09-01
- Released on: 2012-09-01
- Original language: English
- Number of items: 1
- Dimensions: 1.20" h x 6.10" w x 9.00" l, 1.65 pounds
- Binding: Hardcover
- 386 pages
- Used Book in Good Condition
About the Author
Frank H. Leone, MBA, MPH, is the founder and President of RYAN Associates. Since its founding in 1985, RYAN Associates has specialized in the employer-healthcare provider relationship,completed more than seven hundred consulting engagements in forty-nine states, and provided several hundred educational conferences, seminars, training programs, and webinars. He also serves as Executive Director of the 1,800-member National Association of Occupational Health Professionals (NAOHP), founded in 1990. Mr. Leone is a frequent featured speaker at national meetings and conferences. His annual three-day sales and marketing training program has been a staple of the industry since 1988. Mr. Leone is a graduate of Vanderbilt University, holds an MBA in Marketing from Babson College, and an MPH in Health Administration/Health Education from UCLA. He resides in Santa Barbara, California.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Excellent Well-Organized and Thorough Book
By Dr. Roy E. Vartabedian
Frank Leone speaks from a depth of experience in this book. He outlines a very systematic approach, if followed and used as described, can only result in a dramatic increase in sales. I particularly like his choice of words in the examples he uses for what to say in every situation. This really is beneficial from a practical standpoint, not just theory, and makes it all come alive and stick with you. I have already used some of these examples (put into my own words for my situation) and they have resulted in sales/contracts. After reading the book, I realized that I was using a lot of "seat of the pants" marketing techniques, while good, were not even tapping 10% of the potential I could have by using all of the ideas outlined in this book. I highly recommend it for anyone marketing healthcare products/services in a business setting.
Dr. Roy Vartabedian
Author of New York Times best seller
Nutripoints: Healthy Eating Made Simple!
1 of 1 people found the following review helpful.
Top in his field
By Rich
Frank Leone is the E.F Hutton of the occupational health world: when he speaks, people listen. Based on his years of experience and affable ways, the author has established himself as highly knowledgeable in the creation, marketing and management of occupational health clinics.
This new offering continues his mission of spreading the word. The text is well-organized and plain-spoken. Its presentation as an 'easy read' should not be construed as being simplistic. Just the opposite. It contains pearls of wisdom even for the most experienced occupational medicine team.
Having been in this field as a physician and director of programs for over 25 years, I consider this text to be a valuable resource.
I strongly endorse this must-read offering.
0 of 0 people found the following review helpful.
Excellent book for Marketers with little experience with Healthcare Marketing
By Raymond A. Antonacci
I graduated college back in the 80's. I didn't keep up with marketing/advertising trends while I worked in healthcare. An accident caused me to end my healthcare career and begin a marketing career in healthcare. This book has done wonders to bring me up to speed on the nuts and bolts of healthcare marketing. I don't feel like such an idiot any more and can now speak with some authority. I highly recommend it.
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